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There are 10 business categories and 6 taste categories available to enter for the 2018 awards.

 

The awards are free to enter and organisations are invited to enter as many categories in the programme as they wish.

 

Please note that in order to be eligible to submit your product into a taste category, at least one business category must also be entered.

 

This year’s entry process will require you to register your intention to enter by downloading and completing the REGISTRATION FORM.

 

Following registration, entry forms must be completed for each category.  Entry forms are available to download for each business category below.

 

Full details of entry requirements can be found in the ENTRY GUIDEPlease read the terms and conditions of entry prior to registration.

 

Entrants will have until 12 Noon on Friday 20th April 2018 to submit entries in any of the 10 business categories.

Scottish Gin Distillery of the Year

Scottish Gin Distillery of the Year

 

 

 

 

The ultimate award in the competition, this award is open to entry for distilleries of any size which can demonstrate the performance of a successful distillery in 2018.

The Scottish Gin Distillery of the Year will be able to demonstrate outstanding business growth, product diversity and quality, contribution to the community, positive environmental impact, investment in people, collaboration
with suppliers and customers and best practices shared across the industry.


GUIDELINES

Entries should include the following:

• A detailed overview of business success in the period 1 April 2017- 31 March 2018 including full financial statistics and / or trading figures for the last two years and predicted future year figures

• Evidence of key milestones throughout the year such as new investment, new distribution deals or export successes

• Short description of the approaches to staff development and training, product quality, community contribution, environmental credentials and collaborative relationships with industry peers, suppliers, distributors and customers

DOWNLOAD ENTRY FORM

Gin of the Year

Gin of the Year

 

 

 

 

This is one of the most coveted awards of the competition, however it is not open for entry.

The winning gin will be chosen by the judges during a blind tasting of the highest performers in each of the above taste categories on judging day.

The Gin of the Year 2018 will be announced at the celebration event on Thursday 20th September.

Growth Business of the Year

Growth Business of the Year

 

 

 

 

This award will recognise the efforts of a distillery or company to tap into the rising demand for Scottish gin.

The judges will look for a high performing business that can demonstrate sales success and new product development as well as the creation of job opportunities and development of talent within the business.

GUIDELINES
Entries should include the following:

• Sales statistics for the most recently completed financial year and a comparison on the previous 12 month period.

• Evidence of product development and strategy for future growth

• Evidence of growth success for the current or future financial year

• Evidence of any new business investment in new job creation, product or premises

DOWNLOAD ENTRY FORM

Innovation of the Year

Innovation of the Year

 

 

 

 

This award will recognise the development of an innovative practice in any aspect of gin distillation and production, distribution, sales and marketing by any Scottish gin distillery or company.

The innovation must incorporate a new and unique idea that has contributed to overall business success.  The innovation must be related to the production or consumption of Scottish gin.

GUIDELINES
Entries should include the following:

• Background to the innovation and a description of its design, purpose and outcomes

• A description of the business, its products and biographies of the management team responsible for the innovation

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Exporter of the Year

Exporter of the Year

 

 

 

 

Gin exports were worth over £400million in 2016 and continued this growth in 2017. As such, gin is fast becoming a major Scottish export.

This award will recognise the exporting success of a Scottish distillery or company and its success in securing deals to distribute to other UK & Ireland markets and/or further overseas.

GUIDELINES
Entries should include the following:

• A description of the quantity and volume exported in the most recently completed financial year

• Evidence of the volume exported in the current financial year and predicted for the year ahead

• A description of export strategy, including participating countries, partners involved in the process and an indication of future plans
for export in the period starting 1 May 2018

• Evidence of overseas sales success

DOWNLOAD ENTRY FORM

Excellence in Marketing

Excellence in Marketing

 

 

 

 

This category will recognise the importance of marketing and its contribution towards sales success.

The judges will be looking for a strategic approach to marketing and direct evidence of its outcomes on the positive performance of the business.

GUIDELINES
Entries should include the following:

• An outline of the marketing plan and description of marketing activity including evidence of advertising, media relations, social media and events

• A description of sales success, directly related to the marketing activity carried out

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Excellence in Branding

Excellence in Branding

 

 

 

 

This category will recognise the importance of creating a brand identity and its ability in contributing to sales success.

The judges will be looking for a gin or gin company with a unique and innovative brand identity. Entries should demonstrate how a brand philosophy is implemented throughout the business including in product creation, packaging, staff training and marketing and communications strategic planning.

GUIDELINES
Entries should include the following:

• A description of the approach to creating a brand image and its role in the creation of the product

• An outline of the approach to packaging and how it plays into the brand identity

• An outline of brand communication plan and its contribution towards sales and marketing success

DOWNLOAD ENTRY FORM

Scottish Gin Destination of the Year

Scottish Gin Destination of the Year

 

 

 

With gin being one of Scotland’s fastest growing spirits, there are a rising number of new experiences in food and drink tourism.

The gin destination of the year will be presented to a business creating a visitor experience that can demonstrate new revenue streams
and further sales success.

GUIDELINES
Entries should include the following:

• A description of the visitor experience including tourist attractions, tours, tastings, and food and drink experiences which are open for business in the period 1 March 2017 – 28 February 2018

• Details of marketing activity aimed at securing visitor numbers and evidence of success including visitor numbers

• Evidence of any accolades or key achievements which support the success of the destination

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Scottish Gin Bar of the Year

Scottish Gin Bar of the Year

 

 

 

 

An increasing number of specialist gin bars has contributed to a rejuvenation of the licensed trade with new and existing venues vying for customers with an exciting range of Scottish gins, a calendar of events, tastings, innovative cocktails and a range of promotions.

This award will recognise the efforts of a pub or bar that is making a significant effort to stock, sell and promote or specialise in Scottish Gin, leading to an engaged and educated customer base.

GUIDELINES
Entries should include the following:

• A description of the bar’s concept and activity in the period March 2017 to February 2018, including a list of Scottish gins stocked,
promotions, offers and events

• Details of any investment in the premises, covering fit out, bar styling and recruitment and training

• A description of sales success for the premises related to the same time period

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Scottish Gin Event of the Year

Scottish Gin Event of the Year

 

 

 

 

A wide range of dedicated gin events on offer throughout the year have the ability to showcase the best of Scottish Gin and further educate the consumer.

This award will recognise the efforts of an event organiser or company that has created an event or festival that best showcases Scotland’s wide variety of gin and contributes to increased visibility of distilleries and gins to consumers.

GUIDELINES
Entries should include the following:

• A description of the background to the creation of the event and an outline of the event’s concept

• A description of the marketing activity relative to sales success for the event for the period 1 March 2017 to 28 February 2018

• A description of the success of the event evidenced by ticket sales, media coverage, corporate sponsorship or testimonials from producers

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NEW CATEGORY - Best Newcomer

NEW CATEGORY - Best Newcomer

 

 

 

 

This new category will recognise new entrants into the Scottish gin scene.

The award is open for entry to new distilleries of any size that have opened for business after 1 January 2017. Judges will be looking for a creative and dynamic start up which is dedicated to making its mark in an ever crowded gin landscape in Scotland.

A clear vision, a sound business plan and a talented and passionate team dedicated to achieving success will be required to stand out in this exciting category.

GUIDELINES
Entries should include the following:

• A detailed overview of business success in the period leading up to and following opening

• Insight into product development, recruitment, quality control, premises, branding, distribution, sales and marketing

• Descriptions and taste profiles of available gins

• Full financial accounts and / or trading figures since opening

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Cask Gin of the Year

Cask Gin of the Year

Navy Strength Gin of the Year

Navy Strength Gin of the Year

Speciality Gin of the Year

Speciality Gin of the Year

Gin Liqueur of the Year

Gin Liqueur of the Year

Distilled Gin of the Year

Distilled Gin of the Year

London Dry Gin of the Year

London Dry Gin of the Year